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4Cast

AI-Powered
Predictive
Circulation
Planning

4cast Ibilab S.r.l.

Trasforma i dati storici in previsioni matematiche.
Abbatti i resi, ottimizza le tirature e proteggi i tuoi margini operativi.

Which knots do we solve?

.01

Unsold returns erode your profitability

Printing more copies than market demand creates unnecessary production, logistics, and distribution costs that directly impact your bottom line.

.02

Inefficient distribution planning

Manual planning, historical habits, and subjective decision-making turn circulation management into a daily guessing game, reducing operational efficiency and limiting sales potential.

.03

Rising production costs

Paper, ink, printing, logistics, and labor are wasted producing publications that will never be purchased, reducing profitability while increasing your environmental footprint.

The Solution

4CAST is an AI-powered web platform that transforms circulation planning through predictive analytics. Instead of relying on intuition and outdated processes, publishers can make every circulation decision based on advanced mathematical forecasting models.

What 4CAST Delivers

HISTORICAL DATA ANALYSIS

Artificial Intelligence analyzes historical supply, sales, and return data to identify purchasing patterns and demand trends.

HIGHLY ACCURATE DEMAND FORECASTING

Advanced predictive models calculate exactly how many copies should be printed and precisely where they should be distributed.

DEMAND-DRIVEN CIRCULATION PLANNING

Supply is dynamically balanced across every kiosk, maximizing sales opportunities while significantly reducing unsold returns.

How it works

.01

Data Collection & Cleansing

Historical circulation data is automatically collected, validated, and cleansed to remove anomalies and ensure maximum forecasting accuracy.

.02

AI-Based Clustering

Neural networks group newsstands according to purchasing behavior, sales potential, and distribution characteristics.

.03

Predictive Forecasting

Advanced autoregressive forecasting models calculate expected sales for every publication at every individual retail location.

.04

Optimized Circulation Plan

4CAST automatically generates a fully optimized circulation plan, applying the publisher’s business rules and distribution policies before exporting the results directly to operational systems.

Benefits

Lower Operating Costs

Reduce unnecessary print volumes and achieve average savings of 8–11% on fixed operating costs.

Increased Sales Performance

Identify seasonal demand patterns and local market opportunities, increasing publication sales by up to 7%.

Greater Operational Efficiency

Automate circulation planning, allowing your team to focus on higher-value strategic activities instead of repetitive manual calculations.

Sustainable Publishing

Optimized print runs mean less paper waste, lower ink consumption, fewer returned copies, and a more environmentally sustainable publishing operation.

Technical Data Sheet

Fill out the form and download the Strategic Routing data sheet.

START OPTIMIZING
your circulation now
Continuing to rely on intuition and historical habits for circulation planning results in unnecessary waste, higher operating costs, and missed revenue opportunities.
4CAST empowers publishers to replace guesswork with predictive intelligence, ensuring every printed copy has the highest possible probability of being sold.
Download the 4Cast technical sheet

Fill in the fields to receive an email with the technical data sheet download link.

By completing the form to download the brochure, I confirm that I have read the Privacy Policy pursuant to Article 13 of Regulation (EU) 2016/679 (GDPR) and consent to the processing of my personal data.

Download the 4Cast technical sheet

Fill in the fields to receive an email with the technical data sheet download link.

By completing the form to download the brochure, I confirm that I have read the Privacy Policy pursuant to Article 13 of Regulation (EU) 2016/679 (GDPR) and consent to the processing of my personal data.