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Erreti AE

Build Reader
Loyalty While
Protecting
Your Revenue

Erreti AE Ibilab

Manage prepaid subscriptions and complementary copies through a secure digital platform.
Connect directly with your readers, eliminate distribution fraud, and gain valuable customer data.

Which knots do we solve?

.01

Revenue Leakage and Unnecessary Costs

Traditional paper vouchers and complimentary copy coupons expose publishers to operational inefficiencies, reimbursement fraud, and unnecessary distribution commissions – often for copies that never reach the intended customer.

.02

Limited Reader Insight

Paper-based promotions prevent publishers from identifying their readers and understanding their purchasing behavior, resulting in missed marketing opportunities and weaker customer relationships.

.03

Untraceable Promotional Campaigns

When promotional campaigns rely on physical vouchers distributed across a fragmented retail network, measuring their effectiveness and tracking redemption become virtually impossible.

The Solution

ERRETI AE is the digital platform that replaces outdated paper vouchers with fully traceable digital credentials.
Whether delivered as a digital pass or a physical membership card, every subscription and complementary copy is securely linked to its rightful recipient.

What Our Platform Delivers

FRAUD PREVENTION

Every prepaid subscription and complimentary copy is assigned to a specific end user, eliminating reimbursement fraud and preventing misuse throughout the distribution network.

IMMEDIATE CASH FLOW

Sell prepaid subscription packages directly through your website, generating revenue before newspapers are even printed.

FIRST-PARTY READER DATA

Collect verified customer information every time a publication is redeemed, providing valuable insights for future marketing, retention, and audience engagement strategies.

How it works

.01

Subscription Activation

Readers activate their subscription or promotional offer through your online portal and receive a unique digital code or physical membership card.

.02

Newsstand Collection

The reader collects their publication at their preferred newsstand by presenting the digital code on their smartphone or their physical card.

.03

Instant Validation & Synchronization

The newsstand scans the code, instantly synchronizing the transaction across retailer, distributor, and publisher management systems.

.04

Real-Time Reporting

The platform automatically records the redeemed copy and provides publishers with real-time visibility into every collection and redemption.

Benefits

Complete Fraud Protection

Every subscription and complimentary copy becomes individually traceable and linked to a verified customer profile, eliminating reimbursement fraud and preventing losses across the distribution network.

IMMEDIATE CASH FLOW

By selling prepaid subscription packages through your website or retail network, you generate immediate cash flow long before production begins.

Ownership of First-Party Data

Know exactly who your readers are. Collect verified customer information to create highly targeted marketing campaigns, improve customer retention, and strengthen long-term audience relationships.

Seamless Integration with 4CAST

Knowing in advance exactly how many subscribers will collect their publication at each newsstand provides valuable demand data that continuously enhances the predictive accuracy of the 4CAST forecasting engine.

Technical Data Sheet

Fill out the form and download the Strategic Routing data sheet.

TOTAL CONTROL
over your copies is back in your hands

Moving away from outdated paper coupons means permanently securing your publishing house’s revenue.
ERRETI AE turns every promotion and subscription into a secure, fully traceable revenue channel, generating immediate cash flow before the publication even reaches the newsstand.

Building a direct relationship with your readers allows you to collect reliable, profiled data—essential for shaping future marketing strategies and optimizing print runs.

Choosing this module means eliminating blind spots across the distribution chain, closing the “double gap” in returns, and ensuring that every complimentary or prepaid copy reaches the intended end customer—and no one else.

Download the Erreti AE technical sheet

Fill in the fields to receive an email with the technical data sheet download link.

By completing the form to download the brochure, I confirm that I have read the Privacy Policy pursuant to Article 13 of Regulation (EU) 2016/679 (GDPR) and consent to the processing of my personal data.

Download the Erreti AE technical sheet

Fill in the fields to receive an email with the technical data sheet download link.

By completing the form to download the brochure, I confirm that I have read the Privacy Policy pursuant to Article 13 of Regulation (EU) 2016/679 (GDPR) and consent to the processing of my personal data.